About Us

Family Fountain Asset Management and Securities Limited (“Family Fountain”) was incorporated under the Ghana Companies Code, 1963, (Act 179). Family Fountain was incorporated to engage in Asset/Funds Management, Corporate Finance & Advisory Services, Real Estate Investment and Private Equity.

Family Fountain is licensed by the Securities and Exchange Commission of Ghana as Investment Adviser

Our Vision

To become one of the fastest growing investment banking firms in Ghana and beyond.

Our Mission

To be the leading investment bank in Ghana and beyond, delivering world class service through the blend of technology and visionary management in partnership with competent and well committed staff, to achieve solid financial strength. We are highly committed to achieve this by adhering to high ethical standards, professionalism, corporate governance, regulatory compliance and integrity.

Our Core Values

» Trust in God

» Integrity

» Excellence

» Respect

» Humility

» Service

» Team work

» Sustainability

Our Objectives

» To provide business Fund management services, corporate finance & advisory services to clients, real estate investment and private equity fund management;

» To provide micro-finance investment monitoring services to external investors on a mutually beneficial and sustainable basis.

» To invest in and manage projects, businesses, stocks, bonds and other financial securities for and on behalf of clients.

Our Operational Philosophy

We work with each client to define and develop clear portfolio objectives in the Investment Policy Statements (IPS) and design an appropriate asset allocation and investment plan to meet those objectives. We believe that a measured and measurable level of risk, disciplined goal oriented security selection, appropriate diversification and a long term focus serve client’s best.

Our Approach

We manage your investments as if it were our money. Our fund managers and the investment committees use a team approach to help ensure information and ideas are shared, thought-through and debated. They use their knowledge and experience, as well as inventiveness, imagination and tactical abilities to identify unique investment ideas they believe will provide you the investor with eye-catching returns over time.

Equity Investing Philosophy

We believe in keeping equity investments straightforward and understandable. Assets are invested in larger and midsize stocks of companies. We invest in firms we believe in and we invest for long-term appreciation.

Successful equity investing requires good judgment but also, quite frankly a large amount of luck. To try to reduce the pure chance element we try to focus on the fundamentals of a firm. Valuation being as much an art as science, we are mindful of the need to be objective and not get carried away by the latest fad. We work to evaluate firms on the basis of stability and long term growth prospects. 

Fixed Income Investing Philosophy

We believe the main purpose of fixed income investment is to provide clients with a steady income stream, preserve principal and balance the portfolio. Fixed income should serve to reduce overall risk and volatility. The goal of fixed income investment is to maximize after tax return.

We believe in fund investments for smaller and larger portfolios, in particular provident and endowment Funds. We further believe in minimizing fees and charges on fund investments so far as possible to maximize after tax return. We also believe that fund investments are often the most efficient means to gain exposure to a particular sector of the market, for example emerging markets

Alternative Investments Investing Philosophy

The issue with alternative investments is just that, they are alternative. You have no idea how they will behave relative to anything else. At least with stocks and bonds, if stocks go down, bonds likely go up and vice versa. A stock will maintain a residual value, generally no less than the net value of the assets of the firm. A bond will generally maintain a value of principal plus coupon, discounted for perceived risk. A hedge fund or private equity fund can have a residual value of zero should things go bad.

The best we can do here is work with experienced portfolio managers and professionals skilled at identifying undervalued asset classes. We will help you select other investment advisors or specialized asset managers as appropriate. We also work with clients to identify the potential advantages of alternative assets in portfolios and select alternative asset managers. We also see the sense in certain structured products to achieve certain, defined goals. However, our emphasis is always on keeping investments understandable. If we do not understand or cannot explain an investment and how it works, we will not recommend it.

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